Advertising and Publicity

Marketing and Communications serves as the vehicle to publicize special events, awards, newsworthy stories, etc., if the information to be transmitted is relevant to the well-being of Savannah State University. Anyone interested in having an event publicized must submit material in a timely manner and must provide pertinent and substantive information.

Advertising

The Marketing and Communications staff is responsible for all media purchases that promote and advance the university. This includes advertisements in periodicals, newspapers, high school publications (yearbooks, newspapers, etc.), souvenir programs, business guides and directories, etc.; billboards and other public postings; and radio and television.

Factors taken into consideration when evaluating media purchases solicited by vendors include target audience demographics, circulation, reproduction quality and more. 

Please contact a member of the Marketing and Communications staff to assist with an ad plan, budget and design. 

Publicity

Marketing and Communications offers a number of outlets for events and stories to receive attention. Submissions for story ideas and announcements can be sent in here. 

Marketing and Communications is the official channel to send press releases and advisories to the media. Requests from the media should be referred to Marketing and Communications. 

To promote an event or make an announcement to an on-campus audience, submit information to Digest.

Digest (email)

An email is sent to all faculty and staff each Tuesday and Friday with announcements relevant to the campus community. 

If you have an item to include, please use the online submission form. Include all relevant information (date, time, description, contact, etc.) and the announcement will be processed for inclusion. Submission does not guarantee inclusion. Edits may be made and images may not be used for editorial reasons. Deadlines are Monday and Thursday at noon, for Tuesday and Friday editions, respectively.

The information may also be used for Rising Tide newsletter, a press release, a news story, social media content or a calendar event.

Web calendar

Departments can post an event on the web calendar. These events will appear on the web calendar. Be sure to include all details so the calendar is as complete as possible.